2 posts tagged “it”

I came across some really interesting information this morning on B2B buyers in the online space that I wanted to share on with you all.

The information firstly appeared in Groundswell - a book by Forrester Research - and was also recently referenced by Marketing Pilgrim in an articled titled 'B2B Buyers Dig Social Media'.

The latest Forrester report is titled 'The Social Technolographics of Business Buyers' and it suggests that B2B buyers have a very high participation in social media such as blogs, social networks and forums.

The main points that Marketing Pilgrim refer to include:

It's truly phenomenal to see B2B increasingly integrate more closely in the social media space! Now it would be great to see more case studies on the succesful use of social media in the B2B sector! Feel free to share any you may know of.

Given that I predominantly work with a host of technology brands, I have been quite interested in the notion of 'connecting the next billion' for quite some time now. I was forwarded a CNET Asia blog post by someone I work closely with and was inspired to add my two cents - both in response to his blog and of course in my own blog space here (as food for thought more than anything else).

Affordable CE devices and new technologies will make connecting the next billion possible but the critical enablers to help empower these next billion subscribers will be education and connectivity.

To add to all of this, new consumer devices today are being designed to meet the dynamic needs of consumers in emerging markets. Many IT companies are developing products with the latest technologies, most compelling feature-sets and stylish/ sleek designs in mind. I digress slightly...

Attaining the next billion subscribers will not be the core issue at hand. It will in fact be 'connecting them' and giving them the type of access they need anytime and anywhere.

New technologies and consumer devices are revolutionising the way people in these markets live - it is making it easier for people that live in remote areas to find work. It is helping farmers check prices in different markets before setting their own prices and selling produce. Most importantly - it fosters innovation and enhances entrepreneurship. More and more, business in emerging markets will get the opportunity to sustain economic growth - and thus enhance the cornerstone of our economy.

Co-operation between IT companies, telcos, equipment manufacturers and governments will be integral to the process of adequately connecting the next billion!

Now that I have added my two cents - feel free to drop yours in.