6 posts tagged “digital”
Nate Cochrane pens his rules for social media etiquette on iTNews. And in a style true to the very fundamentals of social media which encourage active sharing and participation, he has made a point to list the rules he outlines as a work in progress and has opened it up for discussion on the site.
One of the rules that he points out is one that we tend to forget: ‘Quality NOT quantity’. Too often PRs get flack for doing a last minute dash to sign up as many people in their network to become friends/ fans on their clients’ Facebook groups and pages or on their Twitter handles.
As PRs, we need to continue to educate our clients that the real value does not lie in the sheer volume of people we sign up but rather in the quality of the people we engage (even if it’s only a handful!).
Consider who your target audience is, where do they frequent and how to reach them. Who is in your fans/ friends extended networks. Are they the right audience to target?
Using Twitter as an example, it’s important to do the analysis and drill down into who the person is that you want to connect with, get to know them, follow them for a while and find out what they write about. Also have a look into who follows that person, are they the appropriate person for your client to be reaching out to or is there someone in their Twitter network that is better?
The following tool can help you determine the most appropriate people to follow:
http://flowingdata.com/2008/03/12/17-ways-to-visualize-the-twitter-universe/
If we want to get some real and long lasting results for our clients, the key is to make sure that we’re speaking to the right audiences!
What has this world come to?
A woman has been gaoled after killing off her online husband's avatar in virtual game world, Maple Story.
The reason? She had a bitter taste in her mouth after logging on one day only to find herself suddenly divorced. It's interesting to see virtual felonies being punished in real life.
Check out the full story here.
Andrew Maiden from Telstra made a comment at this morning's Frocomm session on CEO perspectives regarding the importance of new media. The comment was around how it is no longer about 'work life balance' but that it is about 'work life integration' these days - and I couldn't agree more.
We are noticing this shift more and more thanks to new technologies such as smartphones and the plethora of other mobile devices that provide you with the capabilities to access email, IM, social media applications such as Twitter, social networking sites and other emerging technologies that are making it easier than ever to connect with work and friends from pretty much any environment.
Ultra-portable, ultra-light notebooks such as the Toshiba Portégé R500 or MacBook Air are also making it easier to take your work with you. The exciting thing here is that technology is actually keeping up with the changes of today's lifestyle. The iPhone and other MIDs are perfect examples of this.
I could spend time going into the debate about whether or not these devices and technologies are infringing on our personal lives and making it impossible to balance work and life but I’m not going to. Reason being – I don’t think this is a relevant debate anymore, at least not entirely. Thanks Andrew for point this out.
I’m not sure that people are still seeking work life balance these days. It’s idealistic and rather utopian if you ask me. By the way, feel free to slam me here if you completely disagree but I am more inclined to believe that today’s workers are happy to tip the scales one way or another from time to time. Let me put this point to life using me as an example:
I wake up early in the morning and check my email when I’m still in my pyjamas or house clothes (call it what you will). I then drive into work, get a coffee, read the Fin Review, the technology headlines and log on to my PC at the same time. I tend to emails mostly, action the important ones, talk to my teams regarding priorities, and then I review and respond to emails some more. It’s then on to client meetings, conference calls, internal and/or external WIP meetings and that will quite safely take me to the end of the day when I head home. Sometimes I go home and log on to email after dinner to do a quick check to see the emails that have hit my inbox from the APAC countries that I work with – but sometimes I don’t.
Sometimes I wake up in the morning and tend to emails before heading to work. Once at work I check my emails and do more of the stuff I talk about above. I then have lunch for an hour, come back and do some work and then leave at 3pm to take my grandma to the doctor – and no, I don’t come back to work and sometimes I don’t even log back on to work emails from home.
I’m a good example of a worker that integrates work with life. I don’t try and squeeze or build my life around work instead I make sure that both complement one another. Some days I may work longer hours but such is the nature of work or responsibility, and any responsibility for that. A relationship takes time and effort – you have to put in the hard yards in these too.
I have the flexibility at my workplace to do these things and I think we are starting to see this happen across more organisations and industries.
Anyway, this is my rant. I’d love to get your thoughts on the shift from work life balance to work life integration. Do you agree/ disagree?
Andrew Maiden from Telstra made a comment at this morning's Frocomm session on CEO perspectives regarding the importance of new media. The comment was around how it is no longer about 'work life balance' but that it is about 'work life integration' these days - and I couldn't agree more.
We are noticing this shift more and more thanks to new technologies such as smartphones and the plethora of other mobile devices that provide you with the capabilities to access email, IM, social media applications such as Twitter, social networking sites and other emerging technologies that are making it easier than ever to connect with work and friends from pretty much any environment.
Ultra-portable, ultra-light notebooks such as the Toshiba Portégé R500 or MacBook Air are also making it easier to take your work with you. The exciting thing here is that technology is actually keeping up with the changes of today's lifestyle. The iPhone and other MIDs are perfect examples of this.
I could spend time going into the debate about whether or not these devices and technologies are infringing on our personal lives and making it impossible to balance work and life but I’m not going to. Reason being – I don’t think this is a relevant debate anymore, at least not entirely. Thanks Andrew for point this out.
I’m not sure that people are still seeking work life balance these days. It’s idealistic and rather utopian if you ask me. By the way, feel free to slam me here if you completely disagree but I am more inclined to believe that today’s workers are happy to tip the scales one way or another from time to time. Let me put this point to life using me as an example:
I wake up early in the morning and check my email when I’m still in my pyjamas or house clothes (call it what you will). I then drive into work, get a coffee, read the Fin Review, the technology headlines and log on to my PC at the same time. I tend to emails mostly, action the important ones, talk to my teams regarding priorities, and then I review and respond to emails some more. It’s then on to client meetings, conference calls, internal and/or external WIP meetings and that will quite safely take me to the end of the day when I head home. Sometimes I go home and log on to email after dinner to do a quick check to see the emails that have hit my inbox from the APAC countries that I work with – but sometimes I don’t.
Sometimes I wake up in the morning and tend to emails before heading to work. Once at work I check my emails and do more of the stuff I talk about above. I then have lunch for an hour, come back and do some work and then leave at 3pm to take my grandma to the doctor – and no, I don’t come back to work and sometimes I don’t even log back on to work emails from home.
I’m a good example of a worker that integrates work with life. I don’t try and squeeze or build my life around work instead I make sure that both complement one another. Some days I may work longer hours but such is the nature of work or responsibility, and any responsibility for that. A relationship takes time and effort – you have to put in the hard yards in these too.
I have the flexibility at my workplace to do these things and I think we are starting to see this happen across more organisations and industries.
Anyway, this is my rant. I’d love to get your thoughts on the shift from work life balance to work life integration. Do you agree/ disagree?
I was having an interesting conversation with a colleague, David, about the latest digital wave to hit, twitter. Check out his blog to see what he had to say about the phenomenon.
He highlighted the strong implications it will have for mobiles. It looks as though mobile consumption will increase as people start using twitter to send blog posts via SMS (same for IM). Blog posts will probably get shorter as more people post things on the go in quick excerpts, brain waves and thoughts as opposed to the long and detailed blog posts that we are currently used to seeing.
Twitter is allowing people to connect with friends and family wherever and whenever. I stumbled across twittermap today which shows the proliferation of the service across the globe. It shows comments in real-time from people stating what they are doing right now. Watch this space!
It looks like us Aussies are also jumping on the Second Life band wagon. Local music talent including John Butler Trio and Paul Kelly will soon perform a virtual concert (The Hoe-Down Under Texas Aussie Music Party) in the online world.
This seems like a great opportunity for these guys to not only hit their current fan base but to also reach out to a global audience. I think it's only a matter of time before events such as these become the norm for the music industry.
I think smart record companies will make sure that the bands they are affiliated with have a presence of some sort on Second Life to try and drum up word of mouth of the talent in general and i think it will also prove to be a useful tool to generate buzz and excitement pre-album launch time.
Brands in general will be able to use this online world for mutual advantage by involving consumers and engaging with them on a more personal level.
The Aussie concert will take place at 1-4pm AET on March 15.
