6 posts tagged “blogs”
Happy birthday to the World Wide Web (WWW)! Todays marks a twenty year milestone for the Internet.
The Web has come a long way since its creation and inception by Tim Berners-Lee, British computer software guru and other scientists at the European particle physics laboratory (CERN) twenty years ago. [Read more here].
The Internet was originally developed to facilitate a more passive type of information sharing between thousands of scientistics around the world - sharing their research and key findings and enabling others to view and comment, on a basic platform, despite geographical borders that separated them.
Today, the Internet is a pervasive and essential part of everyday life. It is no longer just a passive tool for basic computing tasks that we engage in for work and personal use such as email, web surfing and research and is now an all-immersive and interactive version 2.0 and 3.0 of the Internet we once knew.
We have since seen the emergence of a collaborative and interactive Internet with the rise of Web 2.0 tools and social media such as social networking sites, video sharing sites, blogs and micro-blogging tools. This is changing the very nature of the Web.
Happy birthday WWW and I look forward to seeing what you look like in another 20 years. If anyone has an future vision they would like to share, please feel free.
I came across some really interesting information this morning on B2B buyers in the online space that I wanted to share on with you all.
The information firstly appeared in Groundswell - a book by Forrester Research - and was also recently referenced by Marketing Pilgrim in an articled titled 'B2B Buyers Dig Social Media'.
The latest Forrester report is titled 'The Social Technolographics of Business Buyers' and it suggests that B2B buyers have a very high participation in social media such as blogs, social networks and forums.
The main points that Marketing Pilgrim refer to include:
It's truly phenomenal to see B2B increasingly integrate more closely in the social media space! Now it would be great to see more case studies on the succesful use of social media in the B2B sector! Feel free to share any you may know of.
In another interesting exploration of Twitter and its uses comes this article on Film School Rejects titled "The 8 most entertaining fake Twitter users." Similar to the increasing popularity of fake blogs (think Fake Steve which has since become The Real Dan Lyons), it appears as though people are using this micro-blogging tool to maintain the popularity and notoriety of famous celebrities and TV/ movie stars even well past its expiration date (that is when TV series have discontinued and/ or movies have well and truly left the box office).
In most instances famous TV and movie characters are being perpetuated on the site, along with their nuances and catch phrases being conveyed to fans across the site. Some of the ones listed in the article include the famous Borat (Sasha Baron Cohen), Dr. Tobias Funke (Arrested Development) and Roger Sterling (new show, Mad Men).
The interesting observation to make here is how marketing/ comms. can use Web 2.0 tools such as Twitter to push out characters from new TV series and movies in order to generate buzz around them and build up a larger and truly global fan base. We have already seen this on blogs - although I think Twitter is a faster and more effective approach for this.
So I've been toying around with Twitter a lot more these days. So much so, I have been abandoning my blog. I think more and more we will start to see the quality of blog posts decline with the emergence of microblogging - thanks to Web 2.0 tools such as Twitter. Twitter gives you the option to update your network/ neighbourhood on what you are doing in a mere 140 characters.
The instantaneous nature of this means that you can easily update those that are following you on what you are up to and track what others are up to as well. I was originally critical of Twitter but I am starting to find it more useful in a professional work sense. In fact, in my perception it is taking over Facebook as one of the most valuable social networking sites.
The interesting thing here for me is that you can apply it to every day work. My Twitter neighbourhood, albeit small, is a circle of PR people and journalists. The aim = to expand my small neighbourhood! Anyway, I digress...
Although many of the posts that we upload don't necessarily provide too much insight - I find out when people need to go to the bathroom, what they had for breakfast and when they are on the train but on several occasions it can really useful. You can pick up a lead on a story that a journalist is working on, what topics he/ she covers, when he/ she is going overseas, find out what they think of products they are reviewing and reporting on, what topics light a fire under them and so forth. It's a great way to keep your finger on the pulse and stay in contact. Now that I think about it more, I would actually compare this to LinkedIn - it seems to be quite valuable as a professional networking tool.
I'd be surprised if blog subscriptions weren't in decline due to the rise in Twitter feeds. This has strong implications for mobiles as well. These days, new and emerging technologies are mirroring the lifestyle trends of today's consumers'. As people want to access to real-time information from friends, access to news, entertainment, and be able to communicate from anywhere at anytime - we are finding that today's technologies such as mobile phones and web 2.0 tools such as Twitter are accommodating these needs.
Feel free to pipe up if you have some answers because I haven't done all my homework in this area. Are we seeing a trend now - as people become more time poor are we seeing blog posts getting shorter? Rather than well-researched, quality blog posts - are these increasingly becoming short excerpts and randon bursts of one's thoughts?
I'd love to hear your thoughts on this...
Imagine my surprise when I came into work only to find a few blog post links in an email mentioning that I ranked number 29 in the Top 50 Australian Marketing Pioneer Blogs. The list was compiled by Julian Cole.
Total
1
Banner Blog
6
6
8
6
8
9
43
2
Servant of Chaos
9
5
8
6
6
5
39
3
Duncans Tv Adland
6
5
7
6
8
5
37
4
Corporate Engagement
8
5
5
4
5
8
35
5
Better Communication Results
8
3
6
5
6
6
34
6
Young PR
7
5
6
5
5
6
34
7
Small Business Branding
7
3
0
8
7
8
33
8
Get Shouty
8
5
7
5
4
4
33
9
Personlize Media
8
5
4
4
4
5
30
10
Brand DNA
6
4
6
5
5
4
30
11
PR Disasters
7
5
4
4
4
5
29
12
Ettf.net
6
5
5
4
4
3
27
13
Oneplusoneequalsthree
5
3
5
4
5
5
27
14
Business of Marketing & Branding
6
5
6
4
4
1
26
15
Media Hunter
7
2
6
4
3
3
25
16
Australian SEO Blog
4
4
5
4
6
1
24
17
Wide Open Spaces
8
5
4
3
3
1
24
18
The Marketer
7
3
6
4
3
0
23
19
Three Billion
6
4
0
4
4
5
23
20
Innovation Feeder
6
5
3
3
3
2
22
21
Campaign Brief
6
4
0
3
5
3
21
22
EcioLab
7
5
2
3
3
0
20
23
Adspace-Pioneers
7
3
3
3
2
2
20
24
Publicity Queen
8
4
1
1
2
3
19
25
Filter Media
6
4
0
2
3
3
18
26
Marketing Easy
6
3
0
3
5
1
18
27
Hothouse
6
4
1
2
4
1
18
28
Mark Neely's Blog
7
3
2
2
3
0
17
29
Lexy Klain
7
3
1
3
2
1
17
30
Peter Sheahan
6
4
0
1
4
2
17
31
In my atmosphere
6
4
0
3
2
1
16
32
Elbow Grease
4
4
0
3
2
3
16
33
Falkayn
5
4
2
0
2
1
14
34
Pigs Don't Fly
6
4
1
1
2
0
14
35
Diffusion
7
4
0
1
1
1
14
36
Australian Small Business
6
3
0
0
4
0
13
37
The Jason Recliner
4
4
1
2
1
1
13
38
The Wayfarer
7
3
0
1
1
1
13
39
Adnotes
6
3
1
1
2
0
13
40
Ryan's View
6
4
0
2
1
0
13
41
B&T
7
4
0
1
1
0
13
42
Zero Budget Marketing Ideas
6
3
1
1
1
0
12
43
Blackwatch
5
3
0
0
0
3
11
44
Fresh Chat
5
2
1
1
1
1
11
45
Latin Ocean
5
2
1
1
1
1
11
46
Arrow Internet SEO
7
2
0
0
1
1
11
47
The Sticky Report
7
0
1
2
0
0
10
48
Naked Communications-The Flasher
8
0
0
1
0
1
10
49
Pixel Paddock
5
1
0
1
0
1
8
50
Send up a larger room
7
0
0
1
0
0
8
I try and give my blog as much love and attention as possible, but unfortunately find that my time tends to get cannibalised elsewhere. This new found, albeit short, burst of fame is exactly what I need to give me that extra bit of motivation to make sure that I am regularly contributing my thoughts on the latest emerging technologies and Web 2.0 developments and how these are impacting on the marketing and PR disciplines.
The blog list was compiled using a set of criteria, including Google Page Ranks, Technorati Blog Reactions, Alexa page ranking and Blog Lines. Additionally, a subjective 'pioneer' score was also included, measuring the 'blog's ability to have pioneering thoughts about marketing'.
The Top 50 Australian Marketing Pioneer Blog list will appear in the August edition of Marketing Magazine. It will also be updated every three months, with the next update this September.
Here's to crawling up the ranks :) Stay tuned!
I've been playing around on my fave blog ranking site Technorati and traffic ranking site Alexa and thought I would use my own blog link as the guinea pig tester. Although, I am a newbie with this blog - I am proud to annouce LOUDLY that I actually have some positive breadown results on my blog ranking, authority and site traffic. I wanted to share my joy with you.
NB: I am not anything like some of the big name bloggers out there in the comms industry such as Rubel, Strumpette etc.. so don't laugh at me, or trivialise this moment for me as I understand I am not equal playing ground as these guys.
So here it is:
According to Technorati:
Rank = 996,318 (there are lots and lots of bloggers out there so this can't be all that bad)
Authority = 6 (this means that people are actually linking in to my blog)
Check it out - I even have my own little graph on Alexa:
