Lexy Klain’s blog

Social Media Club Sydney

2009-04-27T07:53:05Z

Heading off to the Social Media Club Sydney Inaugural Event in the next 10 minutes. The tickets were snapped up very quickly and people have been encouraged to give the organisers a heads-up if they can't make it so they can open the availability...

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MySpace CEO exits business

2009-04-23T04:23:35Z

Co-founder and CEO of MySpace, Chris DeWolfe, will soon be stepping down from his executive role at the company. There is little information on the reasons behind Chris's departure other than the following internal email that was leaked on the w...

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The Science of Love

2009-03-26T22:20:49Z

Love is no longer an emotional, irrational and, at times, spontaneous feeling. It now appears to be methodic and rational and there appears to be a formula behind it, as an Oxford University professor and his team have recently unearthed. A math...

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Revealed: The fake Stephen Conroy is...

2009-03-17T22:45:49Z

Finally the identity of the Fake Stephen Conroy Twitter personality has been revealed as a Telstra employee, Leslie Nassar. I think we're all sad to lose the entertaining posts but never fear, I'm sure the next Fake is just around the corner :) ...

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Happy 20th Anniversary to the World Wide Web (WWW)

2009-03-14T13:28:01Z

Happy birthday to the World Wide Web (WWW)! Todays marks a twenty year milestone for the Internet. The Web has come a long way since its creation and inception by Tim Berners-Lee, British computer software guru and other scientists at the Europea...

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Forrester research: More business buyers engage in social media

2009-02-25T03:05:57Z

I came across some really interesting information this morning on B2B buyers in the online space that I wanted to share on with you all. The information firstly appeared in Groundswell - a book by Forrester Research - and was also recently refer...

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The impact of the global recession on social media

2009-02-20T02:13:56Z

I'm keen to understand how the global recession is impacting social media and particularly the North American powerhouse, Silicon Valley. I'm interested in the develpments occurring at Silicon Valley mostly because today we can consider it the ba...

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New Online Marketing Tool - MadMimi.com

2009-02-12T22:36:16Z

Sorry that i've been off for a while. It was the horrendous extraction of my wisdom tooth that had me out of action for a while. I was crazy to think that I would be back at work or at least on my feet the next day. I was out for a full week! It...

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A covert operation: Naked causes social media uproar

2009-01-27T05:11:13Z

It was only last week that I was talking about the use of social media and viral videos in particular to promote a brand and cause. I was specifically drawing a comparison between Tourism Queensland's fake viral video that appeared on YouTube ...

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New Cadbury Ad to Raise Eyebrows

2009-01-27T04:03:09Z

A fellow work colleague, Emilio Robles, shared a strange yet interesting ad with me. Check out this new Cadbury advertising campaign which is sure to raise some eyebrows! My gut feeling is that a lot of brands are trying to be a little too '...

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