Lexy Klain’s blog

Preference-based consumer marketing. Why do we ignore it?

2009-10-21T06:26:00Z

There is a vast amount of research that has been conducted recently regarding the consumers' preferred method of receiving marketing communication. A recent study by Forrester Research, and commissioned by ExactTarget, highlights that the majorit...

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Is anonymous online commenting ethical?

2009-08-26T03:43:34Z

Should anonymous commenting on blogs, forums, social networking sites and microblogging sites such as Twitter be allowed? Is it ethical? I'm inclined to lean strongly towards the negative argument. l'd suggest that anonymous posting goes agains...

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Expanding your clients' online communities: think 'quality NOT quantity'

2009-08-24T23:05:17Z

Nate Cochrane pens his rules for social media etiquette on iTNews. And in a style true to the very fundamentals of social media which encourage active sharing and participation, he has made a point to list the rules he outlines as a work in progr...

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Branded outdoor billboard helps pedestrians to safety

2009-08-24T03:44:39Z

An Indian mobile service provider, Aircel, recently did some very clever and whacky guerilla advertising in Mumbai, India. The company created and erected a giant outdoor billboard that had a branded boat vessel on it with the tagline: "In case o...

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Are we looking to trim the fat?

2009-08-09T22:41:02Z

I want to explore the notion of people 'trimming the fat'. I think we are increasingly seeing people explore different avenues and ways to improve their lives, and 'trimming the fat' provides a good platform for people to do so. There's no denyi...

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Advertising Young Minds: Top 27 blogs of people under 27

2009-08-09T22:29:28Z

A big thanks to Julian for pulling together the latest blog list - Advertising Young Minds: The Top 27 blogs of people under 27. Happy to see that I have been bumped up the ranks a few spots from number 25 to number 19 this year. Now I just need ...

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IDEA: Enterns are the new interns

2009-07-21T05:30:04Z

Hey peeps. I have been extremely slack when it comes to keeping my blog updated. I had vowed never to let life get in the way but somehow i managed to do exactly this. Not anymore. I’d love to start sharing some ideas, insights and random musin...

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Ogilvy PR Swine Flu Aggregator

2009-04-29T03:10:34Z

Check out the news aggregator that Ogilvy PR has created: http://flu.ogilvy.com.hk/latest_news. It houses the latest up-to-the-minute information and news on Swine Flu. It also includes information on business continuity - so managing through th...

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Video footage from SMCSYD - Adam Ferrier talks Witchery Man campaign

2009-04-28T06:34:12Z

Adam Ferrier, Managing Partner of Naked Communications, discusses the widely talked about Witchery Man campaign, how it was brought to life, the challenges and key learnings.

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Witchery Man Campaign and Fake Stephen Conroy @ Social Media Club Sydney

2009-04-28T00:16:09Z

Last night marked Sydney's first official Social Media Club meet-up at the Oxford Hotel in Darlinghurst. Despite having our Anzac Day public holiday stripped from us this year, the party vibe last night made me question whether all the other agen...

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