Frocomm New Media Summit - Update 1
I'm looking forward to the Frocomm New Media Summit in Melbourne today. Shortly I'll be heading off here with one of my MDs, Graham White, and then it is back-to-back sessions, keynotes and workshops till I return later this week.
The New Media Summit will cover off all things new and social media including what it is, why it is important, legal considerations, Web 2.0, blogging and how you can apply new media to your business to achieve desired business outcomes.
I'll be particularly interested to listen out for case studies and instances where companies have integrated social media strategies and report back on cases where it has and hasn't worked. Hopefully there will be some best practice examples and key learnings that I can share with you.
The first round Tuesday speakers include:
- Laurel Papworth, Director, World Communities and Social Networks Blogger
- Andrew Maiden, Director, Media Relations, Telstra
- Greg Roebuck, Managing Director & CEO, carsales.com.au
- Mary Henderson, Founder/CEO, Geek IT Group
- Richard Lord, Chief Marketing Officer and COO, Hyro
- Tom Martin, Cirector, Strategic Communications, Department of Premier & Cabinet
- Michael Park, Senior Associate, Deakons' Technology, Media & Telecommunications Group
- Guy J Cardavlho, CEO, BrandAide Communications
- Kirsty Shaw, Director, Fairfax Digital and GM, Stayz
- Kate Torney, Head of Asia Pacific News, ABC
- Ben Wise, Online Editor, 3AW
- Simon Johanson, Online Editor, The Age
- Brian Semmens, Night Editor, Herald & Weekly Times
- Alan Parker, DIgital Media Specialist, Burson-Marsteller
- Corrie McLeod, Managing Director, Espresson Communications
- And our very own Graham White, Managing Director, Howorth, Ogilvy PR Australia
- And our very own Scott Rhodie, Media Manager and Digital Strategist, Pulse Communications, Ogilvy PR Australia
I will be posting regular updates to my blog, the Howorth website and of course to Twitter. Please feel free to comment on any of the information that I post. Looking forward to it!
Watch this space!!
