Adam Ferrier, Managing Partner of Naked Communications, discusses the widely talked about Witchery Man campaign, how it was brought to life, the challenges and key learnings.
Thanks for sharing Lexy - great for those that couldn't be there. Can't say I agree with everything Adam says but good to hear his POV and his takeouts from the campaign.
Hey Nathan. Good to hear from you! It would have been great to have an opposing view on the panel - perhaps someone from WOMMA as one of my colleagues pointed out
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