Silver Surfers Join the Conversation
It has been widely talked about for a while now - that the older generation are starting to join the conversations online because they are, in fact, spending much more time on the internet. This older generation has been identified as the plus-50 group and are being referred to as the 'silver surfers', which I have taken a liking to since stumbling across the term on Wired.
There is obviously a lot of untapped and extremely niche market potential with this group. It makes me think that there needs to be social networks out there such Facebook and MySpace that particularly target this demographic. There is a lot of money out there to be made if this is done by marketers properly. The market opportunity should not be ignored. Perhaps this will be my next business venture.
Watch this space!
