Fake Twitter for Marketing
In another interesting exploration of Twitter and its uses comes this article on Film School Rejects titled "The 8 most entertaining fake Twitter users." Similar to the increasing popularity of fake blogs (think Fake Steve which has since become The Real Dan Lyons), it appears as though people are using this micro-blogging tool to maintain the popularity and notoriety of famous celebrities and TV/ movie stars even well past its expiration date (that is when TV series have discontinued and/ or movies have well and truly left the box office).
In most instances famous TV and movie characters are being perpetuated on the site, along with their nuances and catch phrases being conveyed to fans across the site. Some of the ones listed in the article include the famous Borat (Sasha Baron Cohen), Dr. Tobias Funke (Arrested Development) and Roger Sterling (new show, Mad Men).
The interesting observation to make here is how marketing/ comms. can use Web 2.0 tools such as Twitter to push out characters from new TV series and movies in order to generate buzz around them and build up a larger and truly global fan base. We have already seen this on blogs - although I think Twitter is a faster and more effective approach for this.
